In this episode of the Mission Driven Podcast, I speak with Erika Sinner, who recently took over TinySuperheroes (TSH) from its founders, and is looking to take Tinysuperheoes mission forward to support 5 million beneficiaries.

What began as a heartfelt initiative to empower children facing illness and disability is now undergoing a powerful transformation under Erika’s leadership.

Erika shares how she stepped in at a moment of burnout for the founding team, acquiring the organization and reimagining its future. She walks through her bold plan to transition TSH from a for-profit to a nonprofit structure, her ambitious goal to reach 5 million children in five years, and how she's bringing a private-sector mindset to nonprofit operations.

The conversation explores how Erika is building a lean, mission-driven team, reshaping the funding model, and turning a heartfelt community initiative into a scalable, sustainable movement. This is a powerful story of vision, execution, and leading with both heart and strategy.

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