In this episode of the Mission Driven Podcast, I speak down with Ralph Becker, founder of Urban Greens, a Manila-based vertical farming startup about coming to accept that pivoting is part of the process.

Through our conversation. Ralph opens up about launching one of the Philippines’ earliest urban farming businesses, the steep learning curve of building in an emerging market, and the difficult decision to shift away from production toward a service-based model.

From typhoons wiping out early systems to navigating high electricity costs, Ralph shares the hard-won insights every founder needs to hear — especially those wrestling with whether it’s time to pivot.

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