Today we’re joined by Dr. Anastasia Kārkliņa Gabriel, a cultural theorist, writer, and social critic whose work examines the meaning of culture in everyday life. Join us to learn about the time she participated in a building takeover protesting racial injustice, why she believes in befriending fear & how she sees culture as the operating system of our lives. Anastasia brought us Advil’s “Believe My Pain” campaign to discuss live using our criteria.
Follow Anastasia on LinkedIn, subscribe to her substack, visit her website and read her award-winning book “Cultural Intelligence for Marketers”.
RESOURCES + LINKS
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Today we’re joined by Michelle O'Grady, a communications strategist, academic, and founder of Team Friday, a marketing strategy firm. Join us to learn how her grandmother inspired her passion for inclusivity and community, why mixed-race kids—the fastest growing demographic—deserve our attention, and why authenticity and trusted messengers are essential in marketing campaigns. Michelle brought us Victoria Secret’s latest re-brand and fashion show to discuss live using our criteria.
Follow Michelle on LinkedIn and visit Team Friday to learn more about Michelle and her company’s work.
RESOURCES + LINKS
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Today we’re joined by Ellana Sloan, an analyst-turned-strategist with a passion for pushing brands to be a force for good. Join us to learn how her identity as a 4th generation vegetarian led to her passion for intersectional environmentalism, why it’s important to ask why 6,000 times & how she balances being both a “flag raiser” and “cheerleader” to drive meaningful change within imperfect systems. Ellana brought us Ralph Lauren’s Portrait of the American Dream: Oak Bluff’s campaign to discuss live using our criteria.
Follow Ellana on LinkedIn and check out her website to read her annual earth day musings.
RESOURCES + LINKS
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Today we’re joined by Jiya Jaisingh, a communications professional specializing in social and behavior-change marketing and community building through strategic thinking and creative messaging.
Join us to learn about Jiya’s lightbulb moment in grad school, why you don’t have to have an impact job to have impact & how Jiya is using her superpowers for good. Jiya brought us Burger King’s ‘Women belong in the kitchen’ tweet and Nike’s ‘So Win’ campaign to discuss live using our criteria. Can you guess the throughline?
Follow Jiya on LinkedIn and stay tuned for her new website launching soon!
RESOURCES + LINKS
We'd love to hear from you:
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Today we’re joined by Hope Freedman, a passionate purpose practitioner who helps organizations discover, strengthen, and activate their social and sustainability initiatives that positively impact business, consumers, stakeholders and communities.
Join us to learn how impact work is embedded in Hope’s DNA, how working on both the client and agency sides has influenced how she approaches her work, and why she believes embedding impact in the brief is key. Hope brought us Hellman’s ongoing Make Taste Not Waste campaigns to compare and discuss live using our criteria.
Feeling inspired? Follow Hope on LinkedIn, support Food Recovery Network and learn more about how you can reduce food waste.
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What campaign would you like us to audit?
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Today we’re joined by Becky Morrison, award-winning producer and founder of The Light, a company defining what it means to create healthy production experiences. Join us to learn how Becky developed a passion for social justice in her teens, why we should lean into conflict, and what it means to be an architect of production experiences. Becky brought us 2 Lego’s campaigns ‘She Built That’ & ‘Ready for Girls - to compare and discuss live using our criteria.
Follow Becky on LinkedIn, check out thebeckymorrison.com, Thelight.nyc and follow The Light on IG.
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Today we’re joined by Ryan Davis, digital strategist, storyteller and co-founder of People First, the leading influencer marketing firm in Democratic politics. Join us to learn how Ryan went from theater to politics, the importance of standing by and protecting creators from backlash and the value of authenticity. Ryan brought us Hinge “No Ordinary Love” to discuss live using our criteria.
Follow Ryan on LinkedIn, check out People First and subscribe to his substack This Month in Digital.
RESOURCES + LINKS
Stand with Trans - https://standwithtrans.org/
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Today we’re joined by Melissa Orozco, Founder and Chief Impact Strategist of Yulu Impact Communications, a B Corp PR agency helping organizations amplify their social & environmental impact and global reach. Join us to learn how she’s engrained impact as part of Yulu’s ethos from the beginning, who’s a gold standard in her book & why it’s important to be engaging with AI. Melissa brought us a case study on Audible’s Indigenous Writers Circle program to discuss live.
Feeling inspired? Take the Impact Communications Institute pledge.
Follow Melissa on LinkedIn and visit YuluPR.com to learn more about the impactful work they’re doing.
RESOURCES + LINKS
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Today we’re joined by Kelsey Lindell, disability inclusion advisor and the Founder & CEO of Misfit Media. Join us to learn how discovering her privilege led Kelsey to drive social change through marketing, how inclusion & accurate representation are both a missed opportunity & prevent harm, and why we need brave leaders now more than ever. Kelsey brought us a hit + a miss to discuss live - Degree ‘Trainers for Hire’ and Skims, ‘Adaptive Collection’.
Feeling inspired? Follow Kelsey on LinkedIn and Instagram, subscribe to her newsletter and get involved in Misfit’s latest initiative - Misfit 100.
RESOURCES + LINKS
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Today we’re joined by Lena Kazer Álvarez, a communications and creative strategist who specializes in crafting and executing impactful campaigns on complex social issues like health equity, climate change, and racial justice. Join us to learn how she moved from entertainment to social impact, why you should be doubling down on DEI not pulling back, and how her mom inspired her passion for health equity. Lena brought us Lush’s DEI bath bombs campaign to dig into.
Feeling inspired? Follow Lena on LinkedIn and be sure check out RALLY’s impactful work.
RESOURCES + LINKS
SXSW Bloom A New Day Activation - Lush x Change the Ref
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Today we’re joined by Pamala Buzick Kim, founder of mavenverse and co-founder of #STAYinLA. She’s a leader at the intersection of creativity, innovation, and growth driven to support working people through systemic change. Join us to learn how the creative human is the throughline in Pamala’s journey, the importance of shifting culture to shift policy, and why it’s important to show up in any way you can. She brought us MTN Dew Rise Energy’s The Morning Makes You campaign with LeBron James to evaluate live - spoiler: never punch down!
Follow Pamala on LinkedIn and at PamalaBuzickKim.com. Feeling inspired? Visit #StayinLA to sign the petition, donate, advocate and learn more about the movement to keep production in LA.
RESOURCES + LINKS
LeBron x MTN Dew Rise Energy - The Morning Makes You
Purpose Disruptors Good Life 2030
“What if We Get it Right?” by Dr. Ayana Elizabeth Johnson
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Today we’re joined by Renee Miller, Founder and Executive Creative Director of The Miller Group – a purpose-driven creative boutique. We discuss how Renee stumbled into impact work back in the 90s, how to leverage your competitive advantage without greenwashing, and resilience after the LA fires. She brought us Dole x Ananas Anam’s Pinatex campaign to discuss live.
Follow Renee on LinkedIn, check out The Miller Group’s new Home Services Site, and email Renee at renee@millergroupmarketing.com if you’d like to learn more!
RESOURCES + LINKS
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Today we’re joined by Jonathan Jacobs, co-founder of creative advocacy agency, LOUDMOUTH. We discuss where empathy comes from, why you don’t have to have all the answers, and how we each have a role to play. He brought us Champion’s Reverse Renegade campaign to analyze live.
Follow Jonathan on LinkedIn and check out his work at jonathanjacobs.com and LOUDMOUTH.
RESOURCES + LINKS
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Today we’re joined by Zoe Scaman, founder of Bodacious, a strategy studio focused on navigating new frontiers in innovation for brands and entertainment. Join us to learn how itchy feet led her to build a career where she can simultaneously work on a multitude of projects that fulfill a wide range of interests and allow her to have maximum impact, the humbling experience of working on the ground within the community she was serving, and the value of being vulnerable. We also dig into life as a working mom, which was especially fitting since she brought us Pregnant then Screwed’s recent Career Shredder campaign to discuss.
Follow Zoe on LinkedIn, check out her substack Musings of a Wandering Mind.
RESOURCES + LINKS:
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We’re kicking off Season 2 by diving into the Big Game, the Super Bowl. We cover some key moments surrounding Super Bowl LIX as well as the brands using their platform for social good, and those who missed the opportunity to make a greater statement (Jeep, we’re looking at you). We saw a big focus on female empowerment + health (Nike, Dove, NFL, Novartis), with a touch of climate change (Science Moms), and reducing hate (FTCA).
Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.
RESOURCES + LINKS
Super Bowl Moments
LA Mission Social Post
Queen Tahj Williams’ Super Bowl Logo Design
Kendrick Lamar’s Halftime Performance + Charmian Stephens’ breakdown
NFL removes End Racism
Campaigns + Resources:
Nike So Win
NFL Flag 50 + I am Somebody | It Takes All of Us + NFL in the Community
Novartis Your Attention Please
Foundation to Combat Antisemitism Stand Up to All Hate
Science Moms By the Time
Jeep x Harrison Ford Owners Manual + Jeep’s Military Incentive
Non Profits
Novartis: Susan G Komen, Touch BBCA, Living Beyond Breast Cancer, BreastCancer.org, Sisters Network, Know Your Lemons
Science Moms: Potential Energy Coalition, California Community Foundation
We'd love to hear from you:
Who would you like to see us interview?
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Today we’re getting to know our co-host,Alana Ficalora! Tune in to learn about the spark that took Alana from producer to social impact strategist and set her on her mission to use creativity as a force for good. She brought usPantene’s ‘Going Home for the Holidays’ to analyze which feels more relevant than ever.
Feeling inspired? Support the LGBTQ+ community by donating toGLAAD, and sign the#StayinLA petition to bring production back to Los Angeles.
RESOURCES + LINKS
Ignite PSAs: ‘Medically Speaking’ ‘Listen to Me’
Follow Alana onLinkedIn and check outHER andAligned for Impact.
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Today we’re getting to know our co-host, Steph Belsky! Tune in to learn how Steph’s early days embedding impact at College Humor lead her to co-found Love of Good, a woman-owned social impact branding agency. She brought us the Parks and Rec reunion to analyze, throwing us back to the early days of the pandemic.
Feeling inspired? Support fire relief efforts in Los Angeles by donating to Baby2Baby, LAFD Foundation or World Central Kitchen.
RESOURCES + LINKS
Non-Profits: 826, Dignity Grows, Amaze, Advocates for Youth, Feeding America
Follow Steph on LinkedIn and check out Love of Good.
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Today we’re joined by Ben Becker, an award-winning creative director and co-founder of BETTER—a brand turning consumerism into climate action. Tune in to learn how a joke between friends led to Better, Last Resorts and a capsule collection in Paris. And how Greenwash can actually bring attention to climate change.
Feeling inspired? Shop the Better Climate Store for your holiday gifting needs, donate to the Better Climate Fund or submit a proposal for a project you’d like to see funded.
RESOURCES + LINKS
Follow Ben on LinkedIn, check out BETTER Climate Store, BETTER Climate Fund + BETTER Dao.
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Today we’re joined by Alex Prodaniuk, founder of the creative agency Canary’s Revenge, and president of the non-profit Choice Dudes. Tune in to learn about Alex’s love for old high maintenance cars, her passion for the climate and reproductive justice, and how they’re all interconnected. She brought us the untraditional campaign He Gets Us to evaluate live using our criteria.
Feeling inspired? Support reproductive rights! Donate to Sister Song and give Frankie Beans a follow on TikTok.
RESOURCES + LINKS
Articles referenced: Scripps News, Rolling Stone
Sister Song - www.sistersong.net
Unify America - https://www.unifyamerica.org/
Follow Alex on LinkedIn, check out Canary’s Revenge & Choice Dudes.
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This week we’re discussing campaigns that are getting out the vote, building awareness for breast cancer, breaking stigmas and building confidence in youth.
First case study is Cards Against Humanity’s latest stunt that hopes to save democracy.
Hungry Howie’s is back with their annual campaign, One Missing Slice, using pizza to raise funds for National Breast Cancer Foundation.
Next up we cover Dove’s latest Self-Esteem Project to boost body confidence of kids 4-6 through Blippi’s Wonderful Talent Show.
We wrap up with a magical partnership between Bobbie x Molly Baz breaking stigmas on how we feed our babies.
Feel inspired? Check out some of the nonprofits mentioned on this week’s episode, and be sure to get out and VOTE!
Nonprofits + Foundations:
Voting Resources:
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