Today we’re joined by ⁠Michelle O'Grady⁠, a communications strategist, academic, and founder of ⁠Team Friday⁠, a marketing strategy firm. Join us to learn how her grandmother inspired her passion for inclusivity and community, why mixed-race kids—the fastest growing demographic—deserve our attention, and why authenticity and trusted messengers are essential in marketing campaigns. Michelle brought us Victoria Secret’s latest re-brand and fashion show to discuss live using our criteria.

Follow Michelle on ⁠LinkedIn⁠ and visit ⁠Team Friday⁠ to learn more about Michelle and her company’s work. 

RESOURCES + LINKS

• Victoria's Secret: ⁠Previous re-brand⁠ to ⁠current re-brand⁠.
• ⁠Victoria’s Secret 2025 Fashion Show⁠ (Oct 15)
• Book: ⁠Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do⁠ By Clotaire Rapaille
• Team Friday ⁠Case Studies⁠

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?