In this episode I talk to tech founder and CEO of XigXag, Kelli Fairbrother. Kelli is a force of nature; her trailblazing personality, passion and intelligence just burst out of this episode and it was really fun to record. Kelli shares her journey from her ambitions as a young adult to her experiences in the army and at McKinsey. She discusses the challenges and expectations of motherhood and the decision to leave her corporate job to found her own tech business. Kelly also introduces XigXag, an audiobook platform that aims to make books more accessible with offers a unique listen and read experience and innovative pricing structure. Kelli also shares her approach to achieving equity at home and the benefits of having a progressive relationship. She highlights the need for more women to be represented in all levels of organisations and society, to remove barriers for women and underrepresented groups. Kelli encourages individuals to stand up, take on leadership roles, and work towards a more inclusive society. https://xigxag.co.uk/ Takeaways: Balancing work and motherhood requires setting boundaries and prioritizing tasks Working moms are efficient, multitasking, and highly capable of delivering results The transition from a corporate job to entrepreneurship can provide more control over work-life balance XigXag is a digital book platform that offers a unique listen and read experience, making books more accessible and sustainable. Encourage reading by providing access to a variety of books Choose your own team to align incentives and find fulfillment Achieve equity at home by dividing labour and promoting independence Increase representation of women and underrepresented groups in positions of authority