Hugues Derème, director general of the Benelux IP Office, unveils his vision for the region, how to improve IP awareness, and use of AI. In this episode, we are joined by Hugues Derème, director general of the Benelux Office for Intellectual Property. Editor Max Walters catches up with Derème to discuss the office’s new strategic plan and his goals to raise IP awareness. In March, the office, which handles trademarks and designs in Belgium, the Netherlands, and Luxembourg, unveil...
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