32. [Live] AMA: Moving to Upper Funnel Tactics, Managing Unreasonable Clients, and more

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Mint Measure

42 episodes

3 days ago

Welcome to the Mint Measure podcast! We discuss everything digital advertising, measurement and analytics. Stay ahead of trends and become an analytics expert! Find us at MintMeasure.com

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Welcome to the Mint Measure podcast! We discuss everything digital advertising, measurement and analytics. Stay ahead of trends and become an analytics expert! Find us at MintMeasure.com

Marketing

Business

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32. [Live] AMA: Moving to Upper Funnel Tactics, Managing Unreasonable Clients, and more

Mint Measure

26 minutes 37 seconds

2 years ago

32. [Live] AMA: Moving to Upper Funnel Tactics, Managing Unreasonable Clients, and more

In this AMA we covered questions about:

What are metrics vs KPI's
Getting started in data analytics and whether a master's degree is worth the money
Scaling to upper-funnel tactics
Measuring B2B advertising
Managing unreasonable clients
Influencer marketing frustrations

We also had Anthony Baum from Chief Media chime in on a few answers to offer his unique perspectives.

Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com