31. Measuring The Consideration Phase

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Mint Measure

42 episodes

3 days ago

Welcome to the Mint Measure podcast! We discuss everything digital advertising, measurement and analytics. Stay ahead of trends and become an analytics expert! Find us at MintMeasure.com

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Welcome to the Mint Measure podcast! We discuss everything digital advertising, measurement and analytics. Stay ahead of trends and become an analytics expert! Find us at MintMeasure.com

Marketing

Business

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31. Measuring The Consideration Phase

Mint Measure

25 minutes 2 seconds

2 years ago

31. Measuring The Consideration Phase

Scott and Brandon discuss how to measure the success of campaigns aimed at nurturing your 'consideration' audience, how to allocate budgets across channels, the hype cycle we saw with MTA, and benchmarking.

Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com