This was our first-ever AMA live podcast episode and we think you're really going to enjoy this episode. Scott covers:
- how in-app tracking works
- how DCM is impacted by 3rd party cookies
- privacy updates happening this year and HIPPA
- do mobile ads work?
- is a career in digital marketing worth pursuing?
- how footfall data works
- what programs an analysts should know
- how to pivot from a career in traditional media to digital
Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at MintMeasure.com