Welcome to episode 2 of our Kidswear Chats interview series!
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Here is Chelsy (@little.lady.c) interviewing Selina, founder of Amarah London. They’re talking all about Selina’s transition from womenswear to childrenswear, the ‘Mummy and Me’ trend and more!
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In this series, we’ve got a fabulous team of kid hosts who will be interviewing incredible childrenswear designers from across the world… because who better to ask the questions about kidswear than the kids themselves?
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Amarah London is a luxury special occasion wear brand for girls aged 2 to 16 years old.
Their collections tell themed stories throughout each season and are inspired by their designers favourite era silhouettes.
Created in 2017 by founder and women's evening wear designer Selina Locker, after seeing great demand for her 'mummy & me' bespoke special occasion dresses. Selina begun to explore the world of occasion wear for girls, designing flower girls dresses and fun fanciful birthday party outfits for her private clients.

Find out more about Amarah London: https://www.amarahlondon.com/

Find about more about Host Chelsy: https://www.instagram.com/little.lady.c/?hl=en

Follow Mini Mode on Instagram: https://www.instagram.com/minimode_lkfw