
Kate Strachnyi is the Founder of DATAcated. She built a career in data working for companies like Deloitte, but then started her own business. She’s also the founder of the DATAcated Circle – a community for data professionals and hub for courses on data visualization best practices, data storytelling, and dashboarding. She has written five books for data professionals and one for kids. One of the books she has written and recently published is called Color Wise. It's about the three different colors that you can use in your data visualization. Kate was appointed a LinkedIn Top Voice of Data Science & Analytics in 2018 & 2019. She’s the mother of two girls and enjoys running ultra-marathons and obstacle course races. LinkedIN: https://www.linkedin.com/in/kate-strachnyi-data/ Youtube: https://www.youtube.com/@DATAcated Website: https://www.datacated.com/ The MindSpeaking podcast is about the Human Side of Data. I invite thought leaders to spread their insights about data, communication, and personal development. Connect with me & free resources: 👨🏻💻 Gilbert’s Linkedin: https://linkedin.com/in/eijkelenboom/ 🗣 Free email course: https://mindspeaking.com/conversation 📙 People Skills for Analytical Thinkers: https://mindspeaking.com/buy-book 📈 Quick self-test on Data Communication: https://mindspeaking.com/maturity-model ⭕ Subscribe to this YouTube channel: http://www.youtube.com/channel/UCi5ZoXknmNceEVVteS7_cVQ?sub_confirmation=1 🎬 Turn your insights into a Data Story with my video course: http://www.mindspeaking.com/online-course Highlights: 00:20 Intro 02:35 Kate's Background Story 05:10 The first steps in building a strong brand 07:54 Why is color important and relevant in the world of data? 9:44 Frequent mistakes people make when they use colors in data viz 12:45 How can we learn more about the preferences of our target audience? 15:01 Cultural differences 17:04 Tips in choosing and using appropriate brand colors 19:00 Best practices for data chart color 21:33 The 3 types of colors: sequential, diverging, and categorical 23:38 Do you choose your running clothes intentionally in terms of color? 26:12 The biggest challenges in writing the book ColorWise 28:39 Has she ever overthought something? 31:20 Kate's entrepreneurial lessons 33:45 Kate talks about her kids 35:50 Growing your personal brand - stress and worries? 37:29 How can people learn more about the book ColorWise? 39:11 One thing that surprises people about Kate 39:57 Takeaway 40:55 Kate's online community "DATAcated circle"