Elena Apalkova and Staci Swiderski explore Staci's business journey in the surrogacy industry, highlighting the growth of FamilySource Consultants. They delve into the key ingredients of success, emphasizing the importance of building the right team and cohesion. Staci discusses her book "Purpose Driven Success" and shares her personal surrogacy experiences. The conversation covers business longevity, mentorship, and overcoming challenges, while addressing productivity, work-life balance, and defining success. They discuss the fear of failure, goal setting, and the role of technology. Staci shares insights on positive influences, decision-making, and her podcast "She Decides". The episode concludes with reflections on overcoming challenges and future plans.