Elena Apalkova and Chris Van Bergen explore ethical business practices, focusing on Nest's mission to support artisan handcrafts and address supply chain challenges. They discuss the significance of product labeling and consumer trust, highlighting Nest's certification standards and Chris's book "Certifiable." The conversation delves into the benefits of certification and the importance of Environmental, Social, and Governance (ESG) metrics. They also cover government regulations, legal responsibilities, and compliance. The episode examines Nest's organizational structure, funding, and efforts to raise consumer awareness. Chris shares final thoughts and advice for listeners as the episode concludes.