In this episode, Drew Coleman, a highly decorated real estate broker, shares his journey in the real estate industry, emphasizing the importance of systems, processes, and personal branding. Drew discusses how these elements differentiate between good, excellent and elite service in real estate. He highlights the significance of consistency, communication, and elite customer service in building trust and providing a positive experience for clients. Moreover, Drew delves into his experience in building a team, growing his business, and ultimately founding Opt Brokerage. He underscores the need for agents to stay in front of their customers, provide ongoing value, and build meaningful relationships. The conversation also touches on leadership, volunteer opportunities, and the bright future of the real estate industry.