In this episode, Ashleigh Fordham, the 2024 President of Oregon REALTORS®, shares her journey in the real estate industry and discusses the importance of coaching and motivating agents. She emphasizes the need for buyer broker agreements and explains how to articulate value on the buyer side. Ashleigh also addresses the uncertainties in the market and provides insights on navigating the current industry conditions, discusses the class action lawsuit in Missouri and the appeal process, and highlights the need for better communication and education about the real estate industry to address consumer misunderstandings. Ashleigh provides resources for real estate agents to articulate their value and stay informed about the lawsuit. She emphasizes the importance of uniqueness and differentiation in the industry and offers practical tips for agents.