Ahmed Assaf welcomes Purdeep Sangha to discuss the intricacies of managing a family business. They delve into the challenges and personal experiences unique to family enterprises, emphasizing the importance of agreements and effective communication. The conversation explores balancing tradition with innovation and the need for annual vision and strategy updates for long-term success. They share insights on overcoming challenges and embracing growth, highlighting the role and benefits of mentorship. The episode also covers the value and costs associated with mentorship and addresses handling the emotional impact of family business conflicts. It concludes with closing remarks.