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MindSet
HCD Research
77 episodes
1 day ago
MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!
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All content for MindSet is the property of HCD Research and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!
Show more...
Marketing
Business
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Unraveling the Scented Tapestry: Multi-Sensory Consumer Experiences with Tessa Moxley Episode #90
MindSet
47 minutes 39 seconds
1 year ago
Unraveling the Scented Tapestry: Multi-Sensory Consumer Experiences with Tessa Moxley Episode #90

Join us for an insightful journey into the world of multi-sensory consumer experiences with Tessa Moxley, a distinguished sensory and consumer research scientist who has made significant contributions at Reckitt and Dyson. 

In this podcast episode, Tessa shares her expertise in innovation and her unique approach to measuring the impact of fragrance on consumer behavior. With a background in mechanical engineering and a passion for blending creativity with technical science, Tessa offers valuable insights into the complex relationship between scent and our everyday lives. 

Don't miss out on this enlightening conversation as we uncover the secrets behind creating unforgettable sensory experiences! 

 

#MultiSensory #ConsumerExperience #SensoryScience #InnovationInsights #Fragrance #CreativeEngineering #ConsumerBehavior  

https://www.linkedin.com/in/tessa-moxley-b9077814b  

Be sure to give us a 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.  

HCD Research Website: https://www.hcdi.net/  

MindSet Website Page: https://www.hcdi.net/mindset-series 

Our Socials  

YouTube - @HCDResearchInc.  

LinkedIn - @HCDResearch  

Twitter - @HCDNeuroscience @HCDResearchInc  

Facebook - @HCDResearch  

Instagram - @HCDResearch  

MindSet is excited to have each and every one one of you join our curious conversations! 

MindSet
MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!