Scent, Memory, and Consumer Behavior: Unraveling the Lobster's Tale with Andrew Livermore #96

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MindSet

HCD Research

77 episodes

2 days ago

MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!

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Scent, Memory, and Consumer Behavior: Unraveling the Lobster's Tale with Andrew Livermore #96

MindSet

31 minutes 16 seconds

1 year ago

Scent, Memory, and Consumer Behavior: Unraveling the Lobster's Tale with Andrew Livermore #96

On this episode of HCD's Mindset, we discuss the fascinating world of consumer research with Andrew Livermore. With over 20 years of experience in the FMCG/CPG industry, Andrew has led groundbreaking work in sensory, market, and product research for global giants such as Avon, Kellogg, IFF, and Altria.

In our conversation, Andrew shares insights from his diverse career journey, spanning from academia to industry. We explore how his background in psychology, behavioral sciences, and the neuro basis of memory and emotions has shaped his approach to understanding consumer needs and developing innovative products.

Join host Michelle Niedziela and Andrew Livermore for a lively discussion that delves into the intersection of science, consumer behavior, and product development. Whether you're a seasoned researcher or simply curious about the secrets behind your favorite products, this episode promises to inspire and enlighten. 🎧

#ConsumerResearch #ConsumerInsights #ProductDesign #ProductInnovation #SensoryScience #MarketResearch #CPG #Neuroscience #Psychology #BehavioralScience #ConsumerBehavior

#Podcast #HCDResearch #HCDMindset #MichelleNiedziela #AndrewLivermore #HCDPodcast