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MindSet
HCD Research
77 episodes
1 day ago
MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!
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All content for MindSet is the property of HCD Research and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!
Show more...
Marketing
Business
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Savoring Success: From Food Chemist to Sensory Consultant with Victoria Coutiño #97
MindSet
40 minutes 54 seconds
1 year ago
Savoring Success: From Food Chemist to Sensory Consultant with Victoria Coutiño #97

In this episode, we spoke with Victoria Coutiño, a renowned expert in the Foods & Beverages industry in Latin America. With over 25 years of experience, Victoria has transitioned from being a food chemist to a sensory consultant, making significant strides in sensory and consumer science research, human-centered innovation, and food design. 

Join us as Victoria shares her incredible career trajectory, from her time at PepsiCo where she led sensory and consumer product insights for LATAM, to co-founding 5 Sense.i advisory. We'll explore how her expertise in business strategy, insights, and analytics has driven successful product developments and market insights. 

Victoria also opens up about her love for Mexican wine, offering a unique perspective on its rich flavors and cultural significance. Whether you're interested in the science behind food and beverages, the art of sensory experiences, or the vibrant world of Mexican wine, this conversation with Victoria Coutiño is sure to inspire and educate. 

Tune in to hear from a forward-thinking strategist and inspirational leader who is passionate about understanding consumer needs and creating meaningful sensory experiences. 

 🎧 

 #ConsumerResearch #ConsumerInsights #ProductDesign #ProductInnovation #SensoryScience #MarketResearch #CPG #Neuroscience #Psychology #BehavioralScience #ConsumerBehavior 

#Podcast #HCDResearch #HCDMindset #MichelleNiedziela #AndrewLivermore #HCDPodcast 

MindSet
MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!