Mindful Bites: Uniting Neuroscience & Food Science for Flavorful Discoveries with Alex Woo #93

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MindSet

HCD Research

77 episodes

1 day ago

MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!

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Mindful Bites: Uniting Neuroscience & Food Science for Flavorful Discoveries with Alex Woo #93

MindSet

31 minutes 28 seconds

1 year ago

Mindful Bites: Uniting Neuroscience & Food Science for Flavorful Discoveries with Alex Woo #93

Tune in to the latest episode of HCD's Mindset podcast as we sit down with Alex Woo, the visionary founder and CEO of W2O, a flavor technology firm at the forefront of the food industry. With over fifteen years of experience, Alex specializes in leveraging contemporary taste and smell neuroscience to create Better Food through clean label plant-based ingredients. Join us as we explore Alex's innovative approach to new product development, including salt and sugar reduction and enhancing multisensory eating experiences.

Don't miss this enlightening conversation packed with insights that will transform the way you think about food. Tune in now!

https://www.linkedin.com/in/alex-woo-827b833/

http://w2ofoodinnovation.com/

Taste & Smell Neuroscience and Technology LI Group: https://www.linkedin.com/groups/6633734/

#FlavorTechnology #FoodScience #Neuroscience #CleanLabel #PlantBased #BetterFood #NewProductDevelopment #ConsumerResearch #Podcast #HCDPodcast #Mindset #AlexWoo #MichelleNiedziela

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