🪢Featured Flashback: Uses & Abuses of Behavioral Science

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MindSet

HCD Research

77 episodes

1 day ago

MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!

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🪢Featured Flashback: Uses & Abuses of Behavioral Science

MindSet

32 minutes 19 seconds

2 years ago

🪢Featured Flashback: Uses & Abuses of Behavioral Science

🎙 🪢 Do you remember the Uses and Abuses of Behavioral Science Episode of HCD's MindSet? Kathryn and Michelle chatted about the infamous "neurohype" in the industry and shared their thoughts on the reality of research.

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MindSet is excited to have each and everyone one of you join our curious conversations!