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MindSet
HCD Research
77 episodes
1 day ago
MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!
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All content for MindSet is the property of HCD Research and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!
Show more...
Marketing
Business
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🪢Featured Flashback: "Systems" Market Research
MindSet
20 minutes 43 seconds
2 years ago
🪢Featured Flashback: "Systems" Market Research

🎙 🪢 We are bringing it back to a Season 1 episode on this #MindSetMonday throw 🔙! Consumer science and market research love to talk about "Systems" Thinking, but what does that mean? Kathryn and Michelle break it down in this episode to explain where systems market research came from and its actual value in consumer research.

Want to learn more? Download HCD System Thinking White Paper

Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.

  • Kathryn on LinkedIn
  • Michelle on LinkedIn

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MindSet is excited to have each and everyone one of you join our curious conversations!

MindSet
MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!