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MindSet
HCD Research
77 episodes
1 day ago
MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!
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All content for MindSet is the property of HCD Research and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!
Show more...
Marketing
Business
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🪢Featured Flashback: Electroencephalogram (EEG)
MindSet
40 minutes 52 seconds
1 year ago
🪢Featured Flashback: Electroencephalogram (EEG)

🎙 🪢 Are you ready for another featured flashback episode with Kathryn and Michelle? This week, we are hitting up one of the most commonly discussed tools in consumer neuroscience, EEG. In this episode, they go over the benefits and limitations of the tool, as well as talk through some literature that used EEG in their research design.

Want to learn more? Download HCD EEG White Paper

Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.

  • Kathryn on LinkedIn
  • Michelle on LinkedIn

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MindSet is excited to have each and everyone one of you join our curious conversations!

MindSet
MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!