🪢Featured Flashback: Behavioral Coding

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MindSet

HCD Research

77 episodes

1 day ago

MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!

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🪢Featured Flashback: Behavioral Coding

MindSet

23 minutes 22 seconds

2 years ago

🪢Featured Flashback: Behavioral Coding

🎙 🪢 #MindSetMonday is throwing back to Episode #13 where Kathryn and Michelle cover the meaning behind Behavioral Coding and how to utilize this research method to gain deeper insights that identify patterns and motivations of consumers.

Want to learn more? Download HCD Behavioral Coding White Paper

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