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MindSet
HCD Research
77 episodes
1 day ago
MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!
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All content for MindSet is the property of HCD Research and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!
Show more...
Marketing
Business
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Designing Minds: Unveiling the Behavioral Science Behind Brand Transformation with Van Rais #91
MindSet
31 minutes 25 seconds
1 year ago
Designing Minds: Unveiling the Behavioral Science Behind Brand Transformation with Van Rais #91

In this episode of HCD's Mindset, host Michelle Niedziela sits down with Van Rais, a leading figure in business and brand transformation. With a background in industrial and brand design, Van has worked with major organizations such as GE Healthcare and Starbucks, shaping their visual identities and strategies. Join us as we delve into the fascinating intersection of behavioral science and design, exploring how Van's innovative approaches have reshaped industries and consumer behaviors. Don't miss this insightful conversation filled with practical insights and thought-provoking perspectives. Tune in now! 

https://www.linkedin.com/in/vanrais/ 

https://vanrais.com/  

#BehavioralScience #Neuromarketing #ConsumerResearch #BrandTransformation #DesignThinking #BehavioralBranding #Podcast #HCDPodcast #Mindset #Innovation #BrandStrategy #ConsumerBehavior #BusinessTransformation #VanRais #MichelleNiedziela 

Be sure to give us a 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.   

HCD Research Website: https://www.hcdi.net/   

MindSet Website Page: https://www.hcdi.net/mindset-series  

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YouTube - @HCDResearchInc.   

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MindSet is excited to have each and every one one of you join our curious conversations! 

MindSet
MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!