Deciphering Qualitative Research with Tom Rich

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MindSet

HCD Research

77 episodes

1 day ago

MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!

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Deciphering Qualitative Research with Tom Rich – From Ulysses to AI #92

MindSet

31 minutes 20 seconds

1 year ago

Deciphering Qualitative Research with Tom Rich – From Ulysses to AI #92

Join us on HCD's Mindset podcast for a captivating conversation with Tom Rich, a distinguished figure in the field of qualitative research. With over two decades of experience and a background in brand management, Tom offers invaluable insights into the intricate world of consumer behavior and market research. Discover how Tom's innovative approach blends creativity, strategy, and pragmatism to uncover the hidden truths behind consumer preferences. Don't miss this enlightening episode filled with practical wisdom and thought-provoking perspectives. Tune in now!

https://www.linkedin.com/in/thomasmrich/

https://thomasmrich.com/

#QualitativeResearch #MarketResearch #ConsumerBehavior #BrandManagement #Strategy #Pragmatism #Podcast #HCDPodcast #Mindset #Insights #TomRich #MichelleNiedziela

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