In this episode, your hosts Matthew Toman and Sharon Kirkpatrick discuss the critical role of marketing spend in business growth, emphasizing its importance as an investment rather than just an expense. We explore a variety of marketing channels, including social media, content creation, and influencer marketing, offering practical advice on effectively allocating a marketing budget. We share a lot of personal stories and expert tips for entrepreneurs looking to enhance their marketing strategies. We stress the importance of assessing the return on investment from various marketing strategies to ensure that expenditures contribute positively to business growth. Additionally, the episode covers the practical aspects of creating and managing a marketing budget, focusing on the unique challenges faced by small businesses. We advocate for a strategic approach to budgeting that comprehensively covers different marketing activities. We discuss the necessity of continuous promotion and marketing to attract new customers and sustain business growth, emphasizing realistic budget setting and understanding marketing as an integral part of business overheads. So if you’re a business owner looking for the smartest way to allocate your marketing budget, you don’t want to miss this episode. ✅Connect with Matthew: 👉https://mindsetandmarketingacademy.com/ 👉https://bankhousemediagroup.com/ 👉https://www.instagram.com/matthewtoman/ 👉https://www.facebook.com/matthew.toman 👉https://theevolutionofsuccess.com/ 👉https://www.bankhousemedia.ie/ More related tags: Marketing Budget Planning, Strategic Budget Allocation, ROI on Marketing, Small Business Marketing, Marketing Investment, Continuous Promotion, Business Growth Tactics, Social Media Strategy, Influencer Marketing Insights, Content Creation Tips, Realistic Budget Setting, Marketing as Overhead, Marketing Channel Optimization, Effective Marketing Techniques, Marketing Strategy Insights, Entrepreneur Marketing Guide, Maximizing Business Potential, Marketing Return Analysis, Digital Marketing Essentials, Marketing Expense Management, Business Expansion Strategies, Marketing Advice for Entrepreneurs, Engaging Marketing Discussion, Practical Marketing Solutions, Understanding Marketing Costs, Budgeting for Marketing, Marketing Efficiency, Enhancing Business Visibility, Marketing Resource Allocation, Profitable Marketing Approaches. #MarketingBudgetPlanning, #StrategicBudgetAllocation, #ROIOnMarketing, #SmallBusinessMarketing, #MarketingInvestment, #ContinuousPromotion, #BusinessGrowthTactics, #SocialMediaStrategy, #InfluencerMarketingInsights, #ContentCreationTips, #RealisticBudgetSetting, #MarketingAsOverhead, #MarketingChannelOptimization, #EffectiveMarketingTechniques, #MarketingStrategyInsights, #EntrepreneurMarketingGuide, #MaximizingBusinessPotential, #MarketingReturnAnalysis, #DigitalMarketingEssentials, #MarketingExpenseManagement, #BusinessExpansionStrategies, #MarketingAdviceForEntrepreneurs, #EngagingMarketingDiscussion, #PracticalMarketingSolutions, #UnderstandingMarketingCosts, #BudgetingForMarketing, #MarketingEfficiency, #EnhancingBusinessVisibility, #MarketingResourceAllocation, #ProfitableMarketingApproaches.