
Host Michael Carroll sits down with Ron Rojas, CEO at Continental Sales lots-4-less, a discount store on the South Side of Chicago. Started by Ron’s father in 1965, the store has gained a loyal customer base and sees upwards of 1,000 sales a day.
Michael and Ron met in 2011 through Michael's executive coaching work and have maintained a friendship ever since.
Tune in to hear them discuss the thrill of treasure hunting and the company’s values, which include mindfulness, community, and joy.
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