
#14 In this episode of Mindful Hustler, I sit down with the incredibly talented Carletta Girma, a soulful photographer whose lens is rooted in authenticity, intention, and legacy. From her first camera to becoming a sought-after brand photographer, Carletta shares how she built a business that not only reflects her creative genius, but also her values.
We explore how she turned her passion into purpose, the behind-the-scenes of building a personal brand, and what it really takes to stand out in a saturated industry without losing your soul. Whether you're dreaming of launching a creative business or want to lead with more authenticity in your brand, Carletta’s journey is full of wisdom, warmth, and creative courage.
You’ll learn:
How to honor your story while building a brand that’s true to you
The power of aligned visuals in business
Navigating self-doubt, perfectionism, and pivoting with purpose
Why soulful entrepreneurship is the future
You can find Carletta here:
www.carlettagirma.com
Instagram: @carlettathegreat