Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
Keirra Woodard
85 episodes
2 days ago
In this episode, marketing strategist Corey Morris joins us to unpack why so many companies feel like they’re spinning their wheels with content and campaigns—without seeing real business results. He explains how marketing often gets lost in the weeds of tactics and vanity metrics, and shares how his START Planning Framework brings clarity, accountability, and strategy to marketing efforts. If you’ve ever felt like you’re busy with marketing but not sure if it’s working, this one’s for you. 🧠...
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In this episode, marketing strategist Corey Morris joins us to unpack why so many companies feel like they’re spinning their wheels with content and campaigns—without seeing real business results. He explains how marketing often gets lost in the weeds of tactics and vanity metrics, and shares how his START Planning Framework brings clarity, accountability, and strategy to marketing efforts. If you’ve ever felt like you’re busy with marketing but not sure if it’s working, this one’s for you. 🧠...
S2E9: Why Clarity is King: The Power of Simple Messaging, ft. Ben Guttmann, author of 'Simply Put'
Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
45 minutes
1 year ago
S2E9: Why Clarity is King: The Power of Simple Messaging, ft. Ben Guttmann, author of 'Simply Put'
Main Insight:Effective B2B marketing hinges on clarity; the clearer the message, the greater its impact.Guest Bio:Ben Guttmann is a seasoned marketing entrepreneur, educator, and author known for his expertise in clear communication. He authored "Simply Put: Why Clear Messages Win and How to Design Them." Over a decade, he managed Digital Natives Group, a marketing agency that evolved from small local projects to prestigious collaborations with major entities like the NFL and Comcast.The Five...
Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
In this episode, marketing strategist Corey Morris joins us to unpack why so many companies feel like they’re spinning their wheels with content and campaigns—without seeing real business results. He explains how marketing often gets lost in the weeds of tactics and vanity metrics, and shares how his START Planning Framework brings clarity, accountability, and strategy to marketing efforts. If you’ve ever felt like you’re busy with marketing but not sure if it’s working, this one’s for you. 🧠...
