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Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
Keirra Woodard
85 episodes
19 hours ago
In this episode, marketing strategist Corey Morris joins us to unpack why so many companies feel like they’re spinning their wheels with content and campaigns—without seeing real business results. He explains how marketing often gets lost in the weeds of tactics and vanity metrics, and shares how his START Planning Framework brings clarity, accountability, and strategy to marketing efforts. If you’ve ever felt like you’re busy with marketing but not sure if it’s working, this one’s for you. 🧠...
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All content for Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS) is the property of Keirra Woodard and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, marketing strategist Corey Morris joins us to unpack why so many companies feel like they’re spinning their wheels with content and campaigns—without seeing real business results. He explains how marketing often gets lost in the weeds of tactics and vanity metrics, and shares how his START Planning Framework brings clarity, accountability, and strategy to marketing efforts. If you’ve ever felt like you’re busy with marketing but not sure if it’s working, this one’s for you. 🧠...
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Marketing
Business,
Management,
Entrepreneurship
Episodes (20/85)
Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
Beyond Vanity Metrics: Marketing That Drives Real Business Results, ft. Corey Morris
In this episode, marketing strategist Corey Morris joins us to unpack why so many companies feel like they’re spinning their wheels with content and campaigns—without seeing real business results. He explains how marketing often gets lost in the weeds of tactics and vanity metrics, and shares how his START Planning Framework brings clarity, accountability, and strategy to marketing efforts. If you’ve ever felt like you’re busy with marketing but not sure if it’s working, this one’s for you. 🧠...
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1 month ago
48 minutes

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
Don’t Persuade Harder; Resonate Stronger: How to Build Messages That Truly Connect -- Ft. Dr. Michael Gerharz, Host of the Irresistible Communication podcast
Why Good Marketing Often Falls Flat Have you ever launched a marketing campaign that seemed to follow all the right rules—sharp copy, clear calls to action, even a sleek design—only to realize… it didn’t connect? Maybe the message felt off. Maybe no one engaged. You’re not alone. In this episode of the Mindful B2B Marketing podcast, communication coach Dr. Michael Gerharz joins us to help flip the script. Instead of trying to persuade harder, Michael teaches us how to resonate stronger. Becau...
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7 months ago
41 minutes

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
How to Get Featured by Major Media Outlets -- ft. Leonard Scheiner, CEO of Geek Haus (S2:E19)
Main Insight:Earning media placements through consistent, strategic PR efforts builds lasting authority and credibility that can significantly boost your brand and sales.Guest Bio: Leonard Scheiner is a PR expert who brings over a decade of experience building memorable brands and online authority for both Fortune 500 companies and boutique firms. He has helped professionals secure high-profile media placements in major outlets such as Forbes, CNN, Bloomberg, and more. As the CEO of Geek Haus...
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10 months ago
42 minutes

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
S2E18: How to use authentic customer stories to power B2B marketing -- ft. Indy Gregg, Founder of WeDo
Main Insight:Harnessing authentic customer stories that resonate emotionally can significantly enhance trust and value perception, driving successful B2B marketing strategies.Guest Bio:Indy is an executive and creative visionary with over 20 years of experience across diverse industries including tech, fintech, real estate, music, fashion, and cosmetics. She has led teams and consulted for prestigious brands such as LVMH, IKEA, and Sony. Currently, Indy is the founder of WeDo, a fintech appli...
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11 months ago
38 minutes

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
S2E17: How to Build Meaningful Customer Relationships After Purchase -- ft. Ken Rapp, Founder of Bluestream
Main Insight Implement a continuous discovery and improvement process to effectively engage customers post-sale, driving revenue and fostering long-term relationships.Guest Bio Ken is a dynamic entrepreneur and commercialization leader with a proven track record of founding businesses, creating new markets, and delivering significant shareholder returns. Passionate about addressing unmet needs with practical solutions, Ken specializes in launching products, building scalable business models, ...
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11 months ago
25 minutes

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
S2E16: Untying Your Identity from Business Success -- ft. Michael Fritzius, Founder of Podcastify and Exactly Zero
Main Insight Empower B2B marketers to integrate their unique skills and authentic selves into their work without tying their personal identity to their business roles.Guest Bio Michael Fritzius is the founder of Podcastify, a podcast marketing company dedicated to helping agency owners amplify their voices and reach. Additionally, he co-founded Exactly Zero with his wife, a sustainable skincare brand offering body butters, lotions, and other eco-friendly skincare products. With a rich backgro...
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11 months ago
33 minutes

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
S2E15: How to optimize B2B marketing funnels for growth -- ft. Bas Hennephof, Co-Founder of Convert Calculator
Main InsightInstead of targeting a broad audience, concentrate on particular industries and their unique use cases. This enables you to tailor your messaging, content, and solutions to meet specific customer needs. This funnel-focused approach enables B2B marketers to systematically optimize each stage of the customer journey with targeted, industry-specific strategies, resulting in higher conversions and more efficient growth.Guest BioBas Hennephof is the co-founder of ConvertCalculator, a n...
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1 year ago
25 minutes

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
S2E14: Designing Flexible Systems for Scalability -- ft. Matt Bivons, CEO of Canopy Servicing
KEY TAKEAWAYS:Focus on building scalable infrastructure early to support long-term growth.Design servicing systems with flexibility to adapt to customer needs and regulatory changes.Leverage analytics and customer data to continuously refine product offerings and user experience.Invest in modern technologies to future-proof financial products and services.Give feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast
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1 year ago
24 minutes

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
S2E13: How to Leverage Unified Data for B2B Marketing Wins -- ft. Leanne Chescoe, Marketing Director at Demandbase
Main Insight:Focusing your time and budget on the accounts that are most likely to buy, and aligning teams with a unified system, is essential to a successful account-based marketing (ABM) strategy.Guest Bio:Leanne Chescoe is a results-driven B2B marketer with 15 years of experience in SaaS, specializing in ABM strategies, lead generation, and channel partnerships. In 2018, she founded the Women in B2B Network, a thriving community of over 400 senior professional women, aimed at empowering me...
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1 year ago
28 minutes

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
S2E12: How to Get Better Marketing Results Without Team Burnout -- ft. Pete Sena, Founder of Digital Surgeons
MAIN INSIGHT: Prioritize self-care and employee wellness in the marketing workplace to prevent burnout and foster sustainable business growth. GUEST BIO: Pete Sena is a creative entrepreneur and founder of Digital Surgeons, a brand experience consultancy. For nearly 20 years, he has partnered with founders and business leaders to accelerate growth through marketing innovation, branding, and digital-experience design. A human-centered problem solver, Pete focuses on the behaviors and sy...
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1 year ago
48 minutes

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
S2E11: How to Create Truthful Marketing Claims -- ft. Mike Maynard, CEO of Napier
Main Insight:Focusing on truthful claims in marketing enhances credibility, builds stronger customer trust, and leads to more effective campaigns that resonate with B2B audiences, ultimately boosting brand reputation and fostering sustainable client relationships. Guest Bio: Mike Maynard is the CEO and owner of the Napier Group, a PR-led, full-service marketing agency specializing in the B2B technology sector. Under his leadership, Napier Group works closely with clients to develop strategic ...
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1 year ago
49 minutes

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
S2E10: How to start proactively doing marketing as a small business owner -- ft. Ram Prasad, CEO of Delence
Main Insight:Ram Prasad, a small business owner, explains how embracing structured marketing strategies, such as leveraging LinkedIn and consistent content creation, led to doubling his company's revenue, and emphasizes the importance of viewing marketing as a long-term investment for small business growth. Guest Bio: Ram Prasad is the CEO of Delence, a company specializing in providing fractional CTO (Chief Technology Officer) and CPO (Chief Product Officer) services to businesses. With a st...
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1 year ago
38 minutes

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
S2E9: Why Clarity is King: The Power of Simple Messaging, ft. Ben Guttmann, author of 'Simply Put'
Main Insight:Effective B2B marketing hinges on clarity; the clearer the message, the greater its impact.Guest Bio:Ben Guttmann is a seasoned marketing entrepreneur, educator, and author known for his expertise in clear communication. He authored "Simply Put: Why Clear Messages Win and How to Design Them." Over a decade, he managed Digital Natives Group, a marketing agency that evolved from small local projects to prestigious collaborations with major entities like the NFL and Comcast.The Five...
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1 year ago
45 minutes

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
S2E8: How to leverage AI in B2B Marketing -- ft. Rich Edwards, CEO of Mindspan Systems
MAIN INSIGHT: Leverage data-driven strategies and artificial intelligence to transform and optimize marketing efforts.GUEST BIO: Rich Edwards is the CEO of Mindspan Systems, a company specializing in transforming community financial institutions through data-driven strategies and innovative technologies. With a career spanning over a decade at IBM, Edwards has significant experience in product strategy, data center automation, and artificial intelligence, including a pivotal role in the launc...
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1 year ago
1 hour 10 minutes

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
S2E7: How eco-friendly email marketing helps you reach your audience -- ft. James Gill, Co-founder of EcoSend and GoSquared
MAIN INSIGHTB2B marketers can send campaigns that ultimately can have a positive impact on their audience by optimizing email marketing practices, such as reducing email frequency, targeting more effectively, and using eco-friendly infrastructure and content strategies. GUEST BIOJames Gill is the co-founder of EcoSend and GoSquared. EcoSend works with brands to transform email marketing into a more climate-conscious practice, addressing the significant carbon footprint of the over 350 billion...
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1 year ago
43 minutes

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
S2E6: How to transform sales through hyper-personalized networking, ft. Rhonda Dibachi, CEO of Hey Scottie
Main Insight: Using hyper-personalized outreach creates business opportunities with higher ROI for time spent and fosters better relationships between salespeople and customers. Guest Bio: Rhonda Dibachi, CEO of Hey Scottie, has a diverse background in technology and manufacturing with experience in nuclear engineering and software development. She has co-founded multiple tech and manufacturing startups, including one that successfully went public. Rhonda is passionate about integrating ...
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1 year ago
48 minutes

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
S2E5: How to build an online community to promote your brand, ft. William Cook, CEO of Advertise Your Server
0:31Introduction to Building an Online Community1:58Inception of Advertise Your Server2:43Evolution of Advertise Your Server5:04Expanding to B2B Companies6:36Benefits for B2B Brands10:23Setting Up an Online Community20:39Establishing Community Norms25:08Pitfalls in Online Community Creation28:26Connect with Advertise Your ServerMain InsightBuilding an online community is essential for brand promotion and customer engagement. William Cook, CEO of Advertise Your Server, shares his expertise on ...
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1 year ago
29 minutes

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
S2E4: How to communicate your brand identity ft. Dave Erickson, CEO of ScreamingBox
SUBSCRIBE TO THE NEWSLETTER AT forwardlaunchdigital.com/podcastMain Insight"The most effective brand strategy focuses on differentiation and solving customer business challenges."Dave emphasizes that a unique brand identity and an ability to clearly articulate how a product solves specific customer challenges are crucial in marketing. Content should demonstrate solutions, not just features.Key TakeawaysStep-by-Step Marketing StrategyDetermine Your Business Cycle Stage:Understand where the bus...
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1 year ago
42 minutes

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
S2E3: The Power of Volunteer Marketing Teams ft. Natalie Hogg, Founder of MethodQ
Guest Bio:Natalie Hogg is the founder and head marketer of Method Q. She has a background in communications and journalism and initially aspired to join international relations but later shifted to marketing. After a successful career in corporate marketing, she founded Method Q, where she can help businesses grow while giving back to her community.Company Description:Method Q is a full-service marketing agency that provides comprehensive marketing solutions for businesses, whether supporting...
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1 year ago
45 minutes

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
S2E2: Building Collaboration Between Sales, Marketing, and Customer Success ft. Mark Osborne, founder of Modern Revenue Strategies
SUBSCRIBE TO THE MINDFUL B2B MARKETING NEWSLETTERIn this episode, Mark Osborne emphasizes scalable relationships in marketing, stressing efficient systems for growth. He offers B2B marketers guidance on KPIs and revenue optimization.Chapters0:31Introduction4:04The Power of Systems14:10Improving Systems Through Meetings25:19Implementing an Effective Referral System27:50Impact of Systematizing on Teams31:43Steps to Implement Systems Within a Team36:16Overcoming Challenges in System Implementati...
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1 year ago
43 minutes

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
In this episode, marketing strategist Corey Morris joins us to unpack why so many companies feel like they’re spinning their wheels with content and campaigns—without seeing real business results. He explains how marketing often gets lost in the weeds of tactics and vanity metrics, and shares how his START Planning Framework brings clarity, accountability, and strategy to marketing efforts. If you’ve ever felt like you’re busy with marketing but not sure if it’s working, this one’s for you. 🧠...