In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Sidney Blank, Head of Digital at MBLM Agency. Sidney shares his fascinating journey from studying architecture in Germany to becoming a leader in digital media and brand communication in New York. He reflects on his creative roots, his passion for interactive design, and how architecture shaped his approach to crafting compelling brand experiences.
The conversation dives deep into MBLM’s philosophy of brand intimacy, the science and strategy behind building meaningful relationships between people and brands. Sidney explains how his team uses research, design, and digital innovation to create lasting connections, and highlights memorable projects like the American Airlines brand rollout. This episode is full of insights for marketers, agency leaders, and creatives who want to better understand how design and intimacy drive brand success.
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In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Sidney Blank, Head of Digital at MBLM Agency. Sidney shares his fascinating journey from studying architecture in Germany to becoming a leader in digital media and brand communication in New York. He reflects on his creative roots, his passion for interactive design, and how architecture shaped his approach to crafting compelling brand experiences.
The conversation dives deep into MBLM’s philosophy of brand intimacy, the science and strategy behind building meaningful relationships between people and brands. Sidney explains how his team uses research, design, and digital innovation to create lasting connections, and highlights memorable projects like the American Airlines brand rollout. This episode is full of insights for marketers, agency leaders, and creatives who want to better understand how design and intimacy drive brand success.
Marketing That Moves People: Insights from Tim Berney
Mind Your Own Marketing Business
26 minutes 12 seconds
5 months ago
Marketing That Moves People: Insights from Tim Berney
In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Tim Berney, founder and CEO of VI Marketing and Branding. With over three decades of experience in the advertising world, Tim shares how a twist of fate in 1989 led him to start his own agency and how his passion for marketing began long before that. From mowing lawns at age 10 to building a nationally recognized firm in Oklahoma City, Tim’s journey offers insights into staying relevant and impactful in an evolving industry.
Together, Joe and Tim explore the emotional core of consumer decision making. Highlighting the staggering statistic that 95% of purchasing choices are emotion driven. They discuss how brands that tap into emotion consistently outperform those relying solely on logic. Tim also offers a behind-the-scenes look at VI’s unique verticals, including behavior change, tourism, and B2B marketing.
Mind Your Own Marketing Business
In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Sidney Blank, Head of Digital at MBLM Agency. Sidney shares his fascinating journey from studying architecture in Germany to becoming a leader in digital media and brand communication in New York. He reflects on his creative roots, his passion for interactive design, and how architecture shaped his approach to crafting compelling brand experiences.
The conversation dives deep into MBLM’s philosophy of brand intimacy, the science and strategy behind building meaningful relationships between people and brands. Sidney explains how his team uses research, design, and digital innovation to create lasting connections, and highlights memorable projects like the American Airlines brand rollout. This episode is full of insights for marketers, agency leaders, and creatives who want to better understand how design and intimacy drive brand success.
