In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Sidney Blank, Head of Digital at MBLM Agency. Sidney shares his fascinating journey from studying architecture in Germany to becoming a leader in digital media and brand communication in New York. He reflects on his creative roots, his passion for interactive design, and how architecture shaped his approach to crafting compelling brand experiences.
The conversation dives deep into MBLM’s philosophy of brand intimacy, the science and strategy behind building meaningful relationships between people and brands. Sidney explains how his team uses research, design, and digital innovation to create lasting connections, and highlights memorable projects like the American Airlines brand rollout. This episode is full of insights for marketers, agency leaders, and creatives who want to better understand how design and intimacy drive brand success.
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In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Sidney Blank, Head of Digital at MBLM Agency. Sidney shares his fascinating journey from studying architecture in Germany to becoming a leader in digital media and brand communication in New York. He reflects on his creative roots, his passion for interactive design, and how architecture shaped his approach to crafting compelling brand experiences.
The conversation dives deep into MBLM’s philosophy of brand intimacy, the science and strategy behind building meaningful relationships between people and brands. Sidney explains how his team uses research, design, and digital innovation to create lasting connections, and highlights memorable projects like the American Airlines brand rollout. This episode is full of insights for marketers, agency leaders, and creatives who want to better understand how design and intimacy drive brand success.
Investing in Brand Foundations and Digital Infrastructure with Emily Youngblood from Mercury Creative Group
Mind Your Own Marketing Business
26 minutes 5 seconds
11 months ago
Investing in Brand Foundations and Digital Infrastructure with Emily Youngblood from Mercury Creative Group
In this episode of the Mind Your Own Marketing Business podcast, host Joe Barsness sits down with Emily Youngblood from Mercury Creative Group. They delve into the powerful synergy between brand strategy and digital infrastructure, exploring how these two elements can propel organizations forward. Emily shares insights into Mercury Creative's approach to brand design and marketing, emphasizing the importance of a strong brand foundation.
The conversation highlights the common pitfalls businesses face when attempting to handle their brand and digital needs internally or with inexperienced partners. Emily and Joe discuss the benefits of strategic partnerships, such as the collaboration between Mercury Creative and fjorge, which can lead to more successful outcomes. They also explore the importance of budgeting and time investment in brand and digital initiatives, as well as the significance of understanding the target audience and tailoring strategies
Mind Your Own Marketing Business
In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Sidney Blank, Head of Digital at MBLM Agency. Sidney shares his fascinating journey from studying architecture in Germany to becoming a leader in digital media and brand communication in New York. He reflects on his creative roots, his passion for interactive design, and how architecture shaped his approach to crafting compelling brand experiences.
The conversation dives deep into MBLM’s philosophy of brand intimacy, the science and strategy behind building meaningful relationships between people and brands. Sidney explains how his team uses research, design, and digital innovation to create lasting connections, and highlights memorable projects like the American Airlines brand rollout. This episode is full of insights for marketers, agency leaders, and creatives who want to better understand how design and intimacy drive brand success.
