In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Sidney Blank, Head of Digital at MBLM Agency. Sidney shares his fascinating journey from studying architecture in Germany to becoming a leader in digital media and brand communication in New York. He reflects on his creative roots, his passion for interactive design, and how architecture shaped his approach to crafting compelling brand experiences.
The conversation dives deep into MBLM’s philosophy of brand intimacy, the science and strategy behind building meaningful relationships between people and brands. Sidney explains how his team uses research, design, and digital innovation to create lasting connections, and highlights memorable projects like the American Airlines brand rollout. This episode is full of insights for marketers, agency leaders, and creatives who want to better understand how design and intimacy drive brand success.
All content for Mind Your Own Marketing Business is the property of Mind Your Own Marketing Business and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Sidney Blank, Head of Digital at MBLM Agency. Sidney shares his fascinating journey from studying architecture in Germany to becoming a leader in digital media and brand communication in New York. He reflects on his creative roots, his passion for interactive design, and how architecture shaped his approach to crafting compelling brand experiences.
The conversation dives deep into MBLM’s philosophy of brand intimacy, the science and strategy behind building meaningful relationships between people and brands. Sidney explains how his team uses research, design, and digital innovation to create lasting connections, and highlights memorable projects like the American Airlines brand rollout. This episode is full of insights for marketers, agency leaders, and creatives who want to better understand how design and intimacy drive brand success.
From Tech to Creative: Building an Agency That Thrives on Innovation with John Geletka from Geletka+
Mind Your Own Marketing Business
25 minutes 52 seconds
10 months ago
From Tech to Creative: Building an Agency That Thrives on Innovation with John Geletka from Geletka+
In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with John Geletka, founder of Geletka+, a thriving 26-person independent agency based in Chicago. John shares his unconventional journey into the agency world, starting with his background in IT and design at Navistar, through pivotal roles at major agencies like DDB and Deutsch LA, and finally, his leap into entrepreneurship with Geletka+. With transparency, collaboration, and innovation as cornerstones, John explains how Galetka+ delivers creative solutions for complex industries like AI, Web3, and software, all while staying grounded in the vibrant arts community.
Together, Joe and John explore the evolution of the agency model, dispelling common myths and shedding light on the industry’s unique challenges and opportunities. They also discuss the recent news of a mega-merger between two major holding companies and its implications for clients and smaller independent agencies. Whether you're curious about agency life, the importance of execution in creative ideas, or how to maintain the integrity of a vision through complex stakeholder dynamics, this conversation is packed with insights for marketing professionals and creatives alike
Mind Your Own Marketing Business
In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Sidney Blank, Head of Digital at MBLM Agency. Sidney shares his fascinating journey from studying architecture in Germany to becoming a leader in digital media and brand communication in New York. He reflects on his creative roots, his passion for interactive design, and how architecture shaped his approach to crafting compelling brand experiences.
The conversation dives deep into MBLM’s philosophy of brand intimacy, the science and strategy behind building meaningful relationships between people and brands. Sidney explains how his team uses research, design, and digital innovation to create lasting connections, and highlights memorable projects like the American Airlines brand rollout. This episode is full of insights for marketers, agency leaders, and creatives who want to better understand how design and intimacy drive brand success.
