In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Sidney Blank, Head of Digital at MBLM Agency. Sidney shares his fascinating journey from studying architecture in Germany to becoming a leader in digital media and brand communication in New York. He reflects on his creative roots, his passion for interactive design, and how architecture shaped his approach to crafting compelling brand experiences.
The conversation dives deep into MBLM’s philosophy of brand intimacy, the science and strategy behind building meaningful relationships between people and brands. Sidney explains how his team uses research, design, and digital innovation to create lasting connections, and highlights memorable projects like the American Airlines brand rollout. This episode is full of insights for marketers, agency leaders, and creatives who want to better understand how design and intimacy drive brand success.
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In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Sidney Blank, Head of Digital at MBLM Agency. Sidney shares his fascinating journey from studying architecture in Germany to becoming a leader in digital media and brand communication in New York. He reflects on his creative roots, his passion for interactive design, and how architecture shaped his approach to crafting compelling brand experiences.
The conversation dives deep into MBLM’s philosophy of brand intimacy, the science and strategy behind building meaningful relationships between people and brands. Sidney explains how his team uses research, design, and digital innovation to create lasting connections, and highlights memorable projects like the American Airlines brand rollout. This episode is full of insights for marketers, agency leaders, and creatives who want to better understand how design and intimacy drive brand success.
Building Brands in the Brave New World of Private Equity with Scott Markman from the Monogram Group
Mind Your Own Marketing Business
36 minutes 35 seconds
10 months ago
Building Brands in the Brave New World of Private Equity with Scott Markman from the Monogram Group
In this episode, host Joe Barsness sits down with Scott Markman, President of MonogramGroup, a brand agency with a unique history and deep expertise in the private equity sector. Join Joe and Scott as they navigate a conversation that spans from Scott's early fascination with logos to the evolution of MonogramGroup over 35 years, including a fascinating nine-year journey working with companies in China.
Get ready for a candid discussion about the true meaning of "brand"—it's not just a logo!—and how it differs from a website. Scott shares invaluable insights into the intricacies of branding for both private equity firms and their portfolio companies, revealing the unique challenges and opportunities within this specialized market. Plus, hear about Scott’s other endeavor, the “Beer Stories for Private Equity” podcast, and how he brings a fun, conversational approach to serious business topics. So grab your favorite beverage and tune in for a lively and informative conversation.
Mind Your Own Marketing Business
In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Sidney Blank, Head of Digital at MBLM Agency. Sidney shares his fascinating journey from studying architecture in Germany to becoming a leader in digital media and brand communication in New York. He reflects on his creative roots, his passion for interactive design, and how architecture shaped his approach to crafting compelling brand experiences.
The conversation dives deep into MBLM’s philosophy of brand intimacy, the science and strategy behind building meaningful relationships between people and brands. Sidney explains how his team uses research, design, and digital innovation to create lasting connections, and highlights memorable projects like the American Airlines brand rollout. This episode is full of insights for marketers, agency leaders, and creatives who want to better understand how design and intimacy drive brand success.
