This episode explores the predictable irrationality of the human mind and offers practical "hacks" to manage our cognitive and emotional biases. It introduces concepts like the "decoy effect," where adding a third, less attractive option can manipulate our preference between two original choices, demonstrating how easily our decisions can be framed. Another powerful example is our irrational obsession with the word "free," which triggers an emotional response that overrides our ability to make rational cost-benefit analyses. The discussion reveals that the allure of "free" stems from its ability to eliminate the fear of loss; because there's no downside, we often choose a free item over a clearly superior but discounted one. Understanding these predictable patterns of irrationality is the first step toward recognizing when we are being influenced and making more conscious, deliberate choices. These insights show that our decision-making is often less logical than we believe. Shifting from cognitive to emotional regulation, the episode introduces the "90-second reset" as a powerful tool for managing impulsive reactions. This technique is based on the neurobiological reality that the physiological cascade of an emotion typically lasts only about a minute and a half. By consciously pausing and mindfully observing this wave of sensation without acting on it, we can prevent our emotional brain from hijacking our rational mind. This simple practice allows us to regain control and respond to situations with intention rather than instinct.