If you’ve ever felt like your brain just works differently as a founder—like the highs are higher, the pressure is heavier, and your decision-making never really turns off—you are not imagining it. This week’s episode dives into exactly why that is.
We hear it all the time: founders are built different.
But what if that’s not just a saying—what if it’s science?
In this episode, I sit down with Marina Morgan, a business psychologist, founder, and researcher who’s spent the last 20 years exploring what makes the entrepreneurial mind so unique—and how to work with it instead of against it.
Marina works with founders around the world to help them navigate high-stress decision-making, burnout, and emotional resilience while building category-defining companies. She’s incredibly driven, deeply data-oriented, and—on top of all that—is developing a new framework to measure how psychologically ready employees are for AI integration. (Yes, it’s as cool as it sounds.)
For years, I’ve been talking about the psychology of entrepreneurship—why founder brains work the way they do, how to harness that, and how to stay healthy in the process. So meeting someone who could actually back that up with research had me genuinely giddy.
In our conversation, Marina shares:
But this isn’t just theory. Marina also breaks down how to create personalized, science-backed systems to protect your energy, support your mental health, and lead with clarity. Oh—and why surfing or dancing might literally make you a better CEO.
If you’ve ever wanted to understand your own brain a little better—or felt like no one really gets what it’s like to build something from scratch—this episode will leave you feeling seen, supported, and equipped with new tools to keep going.
Connect with Marina:
Marina’s guide for System & Devices for Business Leaders Productivity