This episode is about what happens when you trust yourself enough to do things differently. At the most fundamental level — your body, your intuition, your customers — it’s all about trust.
I’m sitting down with Arielle Loupos. Her founder journey is a masterclass in restraint and trust.
Where other founders might’ve rushed an MVP to market, she spent two years testing her product by hand — learning textile science, cutting fabric samples herself, and wearing every prototype before ever selling a single pair.
Arielle’s the founder of Flower Girl, a new kind of period underwear rooted in education and intention. Her story is deeply personal — born out of frustration with the products on the market and a quiet but constant knowing that she was meant to build something better.
In this episode, we talk about what it means to build a product with intuition, why trust-based products demand a different kind of launch, and how cycle syncing helped Arielle build a business that works with her body, not against it.
You don’t build trust in a rush.
Not with your customers, and definitely not with yourself. Arielle’s story is a lesson in what happens when you give something the time it deserves.
Connect with Arielle:
Website: https://flowergirl.co/
Instagram: https://www.instagram.com/flowergirl.co_/
Contact: hello@flowergirl.co