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Mimeo's Talk of the Trade
Michael McNary
23 episodes
1 day ago
Join Michael McNary, Mimeo's SVP of Acquisition, on his quest to interview sales and marketing leaders about the secret sauce for generating and winning more business.
Show more...
Management
Business
RSS
All content for Mimeo's Talk of the Trade is the property of Michael McNary and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join Michael McNary, Mimeo's SVP of Acquisition, on his quest to interview sales and marketing leaders about the secret sauce for generating and winning more business.
Show more...
Management
Business
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The Secret to Improving Your Win Rate: The Right Sales Methodology
Mimeo's Talk of the Trade
34 minutes 17 seconds
4 years ago
The Secret to Improving Your Win Rate: The Right Sales Methodology

In this episode of Talk of the Trade, Michael McNary discusses sales methodology with Paul Butterfield, Vice President of Global Revenue Enablement at Instructure and host of the Sales Enablement Society podcast, “Stories From the Trenches.” 

Tune in to find out:

  • The difference between sales process and sales methodology
  • How to select the right select the right methodology for your organization
  • How to get sales buy-in to implement the methodology
  • Why the right sales methodology inevitably leads to a higher win rate

Mimeo's Talk of the Trade
Join Michael McNary, Mimeo's SVP of Acquisition, on his quest to interview sales and marketing leaders about the secret sauce for generating and winning more business.