Stop Telling Stories and Start Making Your Business Case

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Mimeo's Talk of the Trade

Michael McNary

23 episodes

4 days ago

Join Michael McNary, Mimeo's SVP of Acquisition, on his quest to interview sales and marketing leaders about the secret sauce for generating and winning more business.

Management

Business

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Join Michael McNary, Mimeo's SVP of Acquisition, on his quest to interview sales and marketing leaders about the secret sauce for generating and winning more business.

Management

Business

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Stop Telling Stories and Start Making Your Business Case

Mimeo's Talk of the Trade

34 minutes 14 seconds

2 years ago

Stop Telling Stories and Start Making Your Business Case

Timur Hicyilmaz (co-founder, Insight Revenue) joins us to talk about why it is time to stop focusing on storytelling and start making your business case in order to reach your quota.

Timur shares his perspective as a researcher of B2B sales with ideas for:

Why so many sales teams are struggling to hit quota these days
The psychology you need to understand to be successful in economic downturns
How technology is changing the day-to-day of reps