Join Michael McNary, Mimeo's SVP of Acquisition, on his quest to interview sales and marketing leaders about the secret sauce for generating and winning more business.
All content for Mimeo's Talk of the Trade is the property of Michael McNary and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join Michael McNary, Mimeo's SVP of Acquisition, on his quest to interview sales and marketing leaders about the secret sauce for generating and winning more business.
Conversion Rates, Attribution, and Making Decisions in Uncertain Times
Mimeo's Talk of the Trade
35 minutes 12 seconds
2 years ago
Conversion Rates, Attribution, and Making Decisions in Uncertain Times
Eric Quanstrom (CMO of Cience and host of The Enterprise Sales Development Podcast) joins us to discuss conversion rates and how to approach them in changing times.
Tune in to hear:
Why conversion rates are a useful KPI - but not always king
Why not every sales and marketing initiative can be measured
Common mistakes Eric sees start-ups make in go-to-market strategies
Find out more about Cience at Cience.com
Mimeo's Talk of the Trade
Join Michael McNary, Mimeo's SVP of Acquisition, on his quest to interview sales and marketing leaders about the secret sauce for generating and winning more business.
