Most nonprofits sit on storytelling gold — powerful donor and beneficiary testimonials that could inspire thousands, but instead, they collect digital dust.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to take those real stories and turn them into scroll-stopping, donation-driving videos using AI tools like Descript, OpusClip, and ChatGPT.

You’ll learn a simple three-step framework — Collect. Clip. Caption. — that makes it fast and easy to turn raw footage into viral TikToks, Reels, or Shorts that people actually share. From using AI to find emotional soundbites to generating engaging captions and hooks, you’ll discover how to make your nonprofit’s story shine on social media — without needing a production team.

Tom also shares a real-life case study of a homelessness nonprofit that used this strategy to reach 50,000 views and raise $18,000 — all from videos they already had.

If you want to grow donations through authentic, shareable storytelling, this episode is your roadmap.