Your top donors don’t just want polished newsletters or glossy gala recaps. They want access—the raw, authentic, behind-the-scenes moments that show the real heartbeat of your mission. And when you give them that insider view, their loyalty skyrockets.

In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to set up an automated behind-the-scenes series that makes major donors feel like VIPs—without draining your team’s time. You’ll learn the Collect, Curate, Connect framework to capture raw moments, package them into a story, and deliver them automatically through your CRM.

You’ll discover:

• What kind of behind-the-scenes content donors actually crave.
• How to build a 3–4 part series that flows like a story.
• The automation workflow to make every top donor feel like an insider.
• A real-life nonprofit case study that boosted retention from 62% to 81%.

Your donors don’t just want to fund the story. They want to feel the story. Show them what happens behind the curtain, and they’ll stick with you for life.