In this episode of Million Dollar Moment, Brian Burt and Brian R. Johnson sit down with Joel Primus, the founder of Naked, an innovative underwear brand. Joel shares his rollercoaster entrepreneurial journey, from the highs of international running competitions to the NASDAQ and beyond. He opens up about the struggles of imposter syndrome, the lessons of failure, and the resilience required to overcome adversity. He announces the re-release of his book, 'Getting Naked: The Bare Necessities of Entrepreneurship and Startups,' and his upcoming book, 'Good Boy Bad Boy.' Joel also mentions the launch of his new company, Naked Revival, and the TV show, 'Revive,' which documents the startup journey.

Takeaways

1. Failure is a teacher: Joel’s early mistakes taught him invaluable lessons about resilience and honesty.
2. Imposter syndrome is common: Even successful entrepreneurs face self-doubt but can overcome it by focusing on growth.
3. Hope is a choice: Find joy in small victories and keep moving forward.
4. Entrepreneurship is about the journey: Success isn’t a straight line; it’s filled with challenges that shape who you become.
5. Leverage opportunities: Joel highlights the power of taking calculated risks and leveraging public markets creatively.
6. Balance matters: Joel’s pivot to a lifestyle of purpose and simplicity underscores the value of prioritizing health and family.