In this episode, Buick recently rolled out an electric concept vehicle. The Buick Electra Wildcat concept provides us a glimpse of what Buick will be bringing to the market between now and the end of this decade. The very first all-electric Buick is expected to arrive in 2024. All Buicks involved in the transition to electric will carry the name Electra.

I also go over the need for Sales Consultants to have excellent Product Knowledge in this market. Product Knowledge, Industry knowledge and a good understanding of the competition are the best ways to build value in working with potential buyers. 

Mike Talks Cars is an automotive podcast addressing current news, quick updates on new vehicles, and something from this Automotive Trainer that can help you understand the world of automobiles a little better. New mini-episodes, like this one, will be available 2 or 3 times each week. Subscribe and join me for this quick run through the Automotive world. Subscribe and join me for this quick run through the  Automotive world. I am your host, Mike Little, and I have spent my career training Sales Consultants and Managers on how to create and deliver world-class Customer Experiences that increase sales. You can find more from me on my website protraininggroup.ca, and on YouTube.