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Mike Helfman's Curiosity
Michael Helfman
22 episodes
1 week ago
Welcome to the world of Mike Helfman's Curiosity..
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Technology
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Welcome to the world of Mike Helfman's Curiosity..
Show more...
Technology
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He went from making YouTube Skits to Selling Murukku: Inside VikarWorld I Mike’s Curiosity #023
Mike Helfman's Curiosity
1 hour 16 minutes 52 seconds
2 weeks ago
He went from making YouTube Skits to Selling Murukku: Inside VikarWorld I Mike’s Curiosity #023

In this episode of Mike Helfman’s Curiosity, we dive into the mind of Vikneswaran “Vikar” Veerasundar — the creative force behind VikarWorld, one of Malaysia’s most iconic YouTube comedy channels. From posting relatable skits on Malaysian culture to landing his breakout acting role in the hit horror film Pulau, Vikar shares an honest and hilarious look at how to build a career from pure creativity and persistence.From YouTube skits that went viral to building his murukku snack brand, and from navigating identity as a Malaysian Indian creator to breaking into the local film industry, this episode is packed with insights and stories every young creator needs to hear.If you’ve ever dreamt of turning laughs, language, and local culture into a creative career — this conversation will hit home.📅 Recording Date: [Insert Date]⸻🔖 HASHTAGS#MikesCuriosity #Vikar #VikarWorld #Pulau #MalaysianYouTuber #ContentCreatorMalaysia #Murukku #MalaysiaFilm #ComedyCreator #IndianMalaysian #Podcast #CreatorEconomy⸻🎧 CHECK OUT THIS PODCAST IN AUDIOSpotify: Mike Helfman’s CuriosityApple Podcast: Mike Helfman’s Curiosity⸻📲 CONNECT WITH VIKARInstagram: @vikarworldX / Twitter: @vikarworldYouTube: VikarWorld⸻📲 CHECK US OUT EVERYWHEREInstagram: /mikehelfmanTwitter: /MikeHelfmanFacebook: /mikehelfmanLinkedIn: /Michael Helfman📩 BUSINESS ENQUIRIES & COLLABORATION✉️ mike.curiositypodcast@gmail.com🎬 TEAMProduced by – Ruth Wilson Das, Mike Helfman, Fahad FikriHost – Mike Helfman⸻⏱ EPISODE BREAKDOWN0:00 — Introduction: Who is Vikar and how VikarWorld began3:12 — The early YouTube grind & Malaysian comedy scene in the 2010s7:15 — Balancing engineering life with a content dream10:02 — Turning cultural quirks into comedy gold13:40 — Building VikarWorld’s audience through relatability & honesty17:22 — The birth of the murukku brand and Malaysian snack hustle20:55 — Learning marketing through memes and self-promotion25:43 — Crossing from YouTube to acting: how Pulau changed everything32:00 — Behind the scenes of “Pulau” — challenges, controversy, chemistry39:50 — The pressure of representation as a Malaysian Indian creator46:25 — Navigating fame, burnout, and creative blocks53:40 — The new wave of Malaysian creators and local censorship realities59:05 — Where content meets commerce: lessons from a decade online1:05:50 — Final thoughts: staying real, staying funny, and what’s next for Vikar

Mike Helfman's Curiosity
Welcome to the world of Mike Helfman's Curiosity..