In this episode of the Midwest DJs Live podcast, hosts Mitch Taylor and Nate Nelson welcome CP Heda, founder of S-Start, a platform designed to enhance guest engagement at events through innovative apps. The conversation delves into the various applications offered by S-Start, including Instant Spotlight, Camera Roll, Seating Genie, Crossfader, and Storybook, each aimed at improving the event experience for both service providers and guests. CP shares insights on the technology's functionality, pricing structure, and the importance of post-event engagement. The episode also highlights the upcoming Midwest DJs Live conference, emphasizing the community aspect and the value of networking within the industry.