Cybersecurity is one of the biggest markets emerging in the tech industry right now. There are several big players, yet there is plenty of room for startups that are being innovative and taking a different approach. LimaCharlie is the latter, creating a SecOps cloud platform that aims to bring together a variety of cybersecurity capabilities in a single platform. In other words, it’s a more simplified approach to cybersecurity in the modern era. 

Naturally, by taking a different approach to things, LimaCharlie ran into some unique challenges during its startup journey. Founder & CEO Maxime Lamothe-Brassard joined startup coach Roland Siebelink on the Midstage Startup Momentum Podcast to discuss some of those challenges.

• The danger of working with investors who aren’t aligned with the company’s vision.

• Balancing current investors versus new investors for subsequent funding rounds.

• How to shift toward growth that gives the startup more control.

• The challenge of tech-oriented founders becoming salesmen.

• The shift from inbound-only sales to becoming more outbound.

• How the core values of LimaCharlie have changed as the company has grown.