In this bold and brilliant conversation, Gini Holden joins Chris Gates to explore midlife as a portal to liberation. From hacking consumer behaviour with neuroscience to reclaiming irreverence after decades of fitting in, Gini blends science, soul, and storytelling with unapologetic clarity.
She shares how she turned grief into grit, built startups from scratch, and developed a framework for rewiring the brain — not through mindset alone, but through nervous system mastery. This episode is a rallying cry for anyone shedding old identities and stepping into their next chapter with curiosity, courage, and community.
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