Midlife Mayhem hosted by body composition expert, Joanne Lee Cornish is intended to explain the madness that can occur during midlife. Offering information and solutions to help you avoid what most people experience in Midlife. Aimed at both men and women. Joanne can help those who want to be helped
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Midlife Mayhem hosted by body composition expert, Joanne Lee Cornish is intended to explain the madness that can occur during midlife. Offering information and solutions to help you avoid what most people experience in Midlife. Aimed at both men and women. Joanne can help those who want to be helped
HEDONIC EATING - The Food Industry Is Winning—And We're Letting It
Midlife Mayhem
37 minutes 18 seconds
4 months ago
HEDONIC EATING - The Food Industry Is Winning—And We're Letting It
Tight28 Starts This Sunday!
This 28-day program is all about reclaiming food quality, reducing inflammation, and resetting your understanding of nourishment. It’s soy-, dairy-, gluten-, and added sugar–free. Learn more at www.tight28.com
🎙️ Episode Overview
In this episode, Joanne breaks down the two dominant eating models:
Homeostatic Eating: eating driven by biological hunger cues
Hedonic Eating: eating driven by pleasure, emotions, and dopamine hits
And then layers in how the rise of weight-loss medications, engineered food, and cultural shifts are shaping the future of our health—one dopamine snack at a time.
🧠 Topics Covered
1. Hedonic vs. Homeostatic Eating
Why most of us are eating for pleasure, not hunger
How the food industry hijacks flavor, texture, sound, and smell to keep us eating
The engineering of hyper-palatable foods that override satiety
2. GLP-1 Medications and Hunger Suppression
Appetite suppression vs. metabolic impact
Can your metabolism still slow down if you’re not hungry? (Spoiler: yes)
3. Cultural Shifts in Movement
Two generations ago: movement was built into life
Now: drive-thrus, delivery, and gym opt-outs
Gen Z: 37% would rather take a pill than move
4. Parental Modeling and the Generational Impact
Kids of inactive parents are 5–6x more likely to be sedentary
The ripple effect: kids never seeing parents exercise means habits disappear entirely
5. The Blue Zone Model
No macros. No medications. Just movement, consistency, and unprocessed food
Rice, legumes, bread, wine, and olive oil—not low carb, just real food
A strong reminder of what health actually looks like
6. What the Food Industry Is Doing (It’s Wild):
Flavor layering and bliss point engineering
Sound design: louder crunch = more satisfaction
Emulsifiers, salt crystal tech, and texture manipulation
Micro-snacks designed specifically for medicated, low-appetite users
Marketing “protein bars” and “health snacks” that are actually dopamine bombs
7. The Leptin and Metabolism Connection
Losing fat lowers leptin, which tells the brain to slow your metabolism
Even if meds suppress appetite, the body still conserves energy
Long-term consequences of rapid weight loss without preserving muscle
8. Generational Futures: What Happens Next?
If hunger is “bad” and satiety comes from a pill, how do we teach nourishment?
If kids never see activity, how will they know it’s vital?
What if inflammation becomes the new “normal”?
💥 Jaw-Dropping Stats
60%+ of U.S. calories now come from ultra-processed foods
1960s men ate 3,000+ calories daily and were leaner—because it was real food
A 2015 study showed fiber alone created weight loss equal to full diet plans
A 2020 review: polyphenol-rich foods reduce fat without changing calorie intake
37% of Gen Z plan to skip the gym and use weight-loss drugs instead
✅ Final Thoughts
We’re not demonizing medication. We’re calling for awareness.If we don’t pay attention now, the next few generations may live in a world where:
Hunger is “bad”
Exercise is forgotten
Health is just a number on the scale
And food is nothing but chemically enhanced pleasure
Ready to reset?Join Joanne inside Tight28 – starting this Sunday. A return to real food, intentional movement, and a body that works—not just looks.
Midlife Mayhem
Midlife Mayhem hosted by body composition expert, Joanne Lee Cornish is intended to explain the madness that can occur during midlife. Offering information and solutions to help you avoid what most people experience in Midlife. Aimed at both men and women. Joanne can help those who want to be helped